OSIXNINE is a rainbow-rockin' label brought together by young entrepreneurs; sisters missosixnine, a fashion/graphic designer and Saer Ze, a singer/songwriter. What started as a hobby, selling items online and on blogsites, started getting a lot of orders & a number of regulars. They then decided on creating their first 5-piece t-shirt collection named 'kuzizumoo'. A private event was held on missosixnine’s birthday, 22nd July 2006 at Bond, KL to preview the rainbow-rockin’ collection in front of 350 guests. The date marks the birth of OSIXNINE. OSIXNINE has moved from their first location which was also in SS15 in 2007 and officially opened the doors to the public on 06.9.2007. The response was overwhelming – Both missosixnine and Saer Ze was cover story of R.AGE on 11th Sept 2007 regarding their boutique.

OSIXNINE's tagline, "Why blend in, when you can stand out?" reflects their rainbow-rockin' designs - colourful, rock-ish, attitude, glamorous, bold and funky. Owners missosixnine & Saer Ze handpicks the items they have in their shop and tries their best to have the best quality items, minimize the quantity so that their customers wouldn't bump into anyone in the shopping mall wearing the exact same thing!